Are You on Foursquare?

January 18, 2013, 8:30 AM

As social media continues to expand at such a fast pace, there are so many places that your business can be discovered online. One such website which I recently discovered is called Foursquare. It encourages users to sign up through Facebook to [s]hare and record the places you visit, save money, and get personalized recommendations based on where you and your friends have been. Wikipedia describes Foursquare as a location-based social networking website for mobile devices, such as smartphones where users check in at venues using a mobile website, text messaging or a device-specific application by selecting from a list of venues the application locates nearby.

While I am not advocating that you need to be a registered user on Foursquare (it has millions of such users already), it is important to know about the services of companies such as Foursquare. It is yet another way that your business may be getting publicity and exposure. With all of the social networking options which are available, businesses needs to keep current on what is available and determine how best to drive traffic to their businesses. --Kristan B. Burch